Techhub - August 30, 2022
DIGITAL MARKETING TRENDS IN 2022
Throughout history, our lives have been intertwined with the digital world. People send and receive emails, do online research and, of course, shop. Prospects start their search for B2B vendors online before even considering them. Your name may appear in sponsored ads, videos, or search engine results, and they may decide to buy from you after seeing your ad. If you focus on a digital marketing course, you can do all of this. Your brand awareness increases and costs less than traditional marketing and reaches your target audience worldwide. We hope this motivates you to focus more on your company’s digital presence. That’s why we’ve compiled a list of the top digital marketing trends of 2022.
Videos are getting shorter
Videos are a great way to connect with your existing and potential customers. Because the human brain processes visual information more efficiently, it can be remembered more easily. Videos can help you learn more about your product or service build customer loyalty, and increase your ROI.
In video marketing, short films that are to the point and save valuable time are the hottest trend today. On the other hand, Instagram Stories and Reels and TikTok videos have become more popular in recent years for the same reason.
Social media is dominated by Meta
Facebook’s rebranding gave birth to the term “meta”. While retaining most of Facebook’s features, Meta relies heavily on virtual and augmented reality (VR/AR) experiences called Metaverse. Because of this, Meta has a better chance of success than Facebook.
Both augmented reality (AR) and virtual reality (VR) enhance the customer experience online and at live events and are perfect for generating buzz.
What’s the point of caring? It’s possible that you can stay ahead of the competition with Meta without having to invest a lot of money in AR and VR.
Investment in automation and artificial intelligence (AI) will increase
58% of marketers now using experiential marketing see it as a successful approach. You should pay attention to everything that contributes to digital marketing trends automation. Various solutions are available to support social media email processing, analytics, and publishing schedules. You can save money and time by using automation like this, which allows your employees to focus on other elements of your organization.
On the other hand, you have to keep an eye on your users. To provide customers with fast and responsive digital experiences, artificial intelligence (AI) is a recurring trend in e-commerce starting in 2021. The use of chatbots is an example of AI.
Chatbots solve the problem that companies need to be reachable 24 hours a day, seven days a week. Conversational intelligence that can understand and answer complex questions is what customers are looking for today, not simple FAQ answering machines. This is where AI comes in.
Data handling will change
As you may have seen, finding quality data is often difficult. Here, however, we begin to pursue a different approach to data.
It’s easier to identify strong leads and potential new business if you have accurate data. You can also use this tool to map and evaluate customer buying processes; properly A/B test reach variables, create accurate segmentation campaigns, and design personalization.
Where exactly did this information come from? Leads connect using first, second, and third party data. Unlike the first two, third-party data may have lower reliability. While some organizations are willing to take that risk, new privacy laws make it an inferior option.
Third party cookies will be deprecated by the end of 2022 and GDPR will ensure your data is properly recorded.
Influencer marketing will grow
The term “influencer” conjures up images of celebrities promoting famous products or bloggers giving their best life advice. Consumer buying decisions are influenced by the open opinion of so-called “influencers”. The only difference between B2C and B2B is that you may have heard of them as industry leaders.
Influencer marketing is at the top of marketing trends for 2022. It can be set up on social media sites like Instagram, YouTube or TikTok, as well as on podcasts and blogs.
What’s the point of caring? Brands can use influencer marketing to gain trust, raise awareness, and increase the effectiveness of their communications by leveraging the power of genuine recommendations.
The power of digital storytelling will change brands
In today’s marketplace, buyers don’t just buy products or services; they also buy related brand identities. Consumers prefer brands with more authentic and honest brand identities because they align with their values and beliefs.
Therefore, digital storytelling involves disseminating information about the beliefs, history and stories behind your company’s products and services through any available digital medium. This type of marketing is considered more authentic and trustworthy than advertising.
It may not be the best selling point right now, but it will play an important role in your sales cycle in the long run.
Conclusion
So there you have it: our list of the top digital marketing trends that we predict will make waves in 2022. They are hard to ignore, and neither will you. Following current trends is the best way to stay competitive, expand and maintain customer loyalty. If you want to learn digital marketing, you can contact the MCTA. They offer you the best learning opportunities.