Techhub - May 19, 2022

Career in Digital Marketing: Everything you Need to Know

With an estimated 2 million jobs available by early 2021 in the UK alone and internet use increasing, there has never been a better time to start your career in digital marketing. The scope of work, salaries, and demand for digital marketing is constantly evolving. So, to educate you about the career aspect, I wrote this article about a career in digital marketing.

What is digital marketing?

Digital marketing is a tool you can use to promote your products and services online. It is also referred to as advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications.

Once the internet reaches 4.39 billion people worldwide, having a website for your business organization is a must. Digital marketing makes it easy for you and your business to attract more traffic and loyal customers.

Digital marketing needs a channel through which you can show what your business is. There is SEO (Search Engine Optimization), PPC (Pay Per Click) and many more. When you master working with channels, you will be able to do digital marketing.

Then let’s take a look at what skills you absolutely must master to become a successful digital marketer.

Top Skills You Must Master

Here are some must-have skills in digital marketing.

  • Familiar with several digital marketing channels such as SEO, PPC, content, email and social media.
  • Data analysis
  • Must be able to analyze the effectiveness of efforts.
  • Knowledge of basic Excel operations.
  • Basic knowledge of WordPress.
  • Learn how Google Analytics works.
  • Basic design skills.
  • Sales talent.
  • Think objectively.
  • Think creatively.
  • Be tech.
  • Ability to adapt to all kinds of environments.

Here are some great skills you need to master to become a great digital marketer.

Roles and responsibilities

  • Create your own marketing campaign and get good leads.
  • Assist in the formulation of strategies to create lasting digital connections with consumers.
  • Plan and monitor the latest progress on social media platforms.
  • Always actively participate in SEO.
  • Create great content that benefits customers and businesses.
  • Insightful analysis for your website with Google Analytics.
  • Help maintain good customer relationships.
  • Ability to be more creative and up to date with the latest technology trends.

Now the job roles for this domain are:

Digital marketing is for creative and passionate people. Working in digital marketing is highly results-oriented and will enhance your knowledge and creative skills. There are many roles in digital marketing but I have mentioned a few that will surely help you.

 Managing Director of Digital Marketing

As CEO of Digital Marketing, you are responsible for reviewing marketing strategies for online businesses. They must plan and execute marketing campaigns as well as maintain and deliver content for the website.

Digital Marketing Manager

The main job of a digital marketing manager is to brand your product in the digital space. You must develop, implement and manage marketing campaigns that promote your company’s products and services.

SEO Executive

The main task of an SEO specialist/CEO is to rank website pages on search engine results pages and increase website traffic. The SEO sector is growing day by day and SEO executive jobs will always be in demand.

Expert in social media marketing

Social media marketing professionals are responsible for combining social media marketing and management to increase a company’s social media presence, engage with audiences, promote compelling branded content, and expand revenue opportunities.

Conversion optimizer

Conversion Optimizer (CRO) is responsible for the speed of the company’s transformation strategy and lead generation. As the Executive Director of CRO, you are responsible for managing, testing and implementing conversion points in the digital marketing funnel.

SEM specialist

There are specialized Search Engine Marketing (SEM) specialists who mainly deal with targeting the number of leads and clicks from the marketing budget, managing bids, writing ads, keyword research, analyzing and testing ad campaigns.

Content Marketing Manager

Content marketing managers are responsible for creating valuable content and have the skills needed to market it. Content Marketing Manager handles blog management, video marketing, marketing campaigns, e-book publishing, guest blogging, email communications, sales page copying, and more.

These are some of the important job roles in digital marketing.

The future of digital marketing

Digital marketing has certainly had many benefits in recent days. But how do you predict the future of this area? I delve into the future of digital marketing and outline the reasons why digital marketing will have a bright future and careers in digital marketing are sought after.

  • With approximately $46 billion flowing into advertising programs in 2019, it is estimated that by the end of 2020, 86% of all digital display ads will be served automatically. This shift to AI automation provides a smoother, more efficient and more accurate approach to paid media, while dramatically reducing customer acquisition costs.
  • This area has a growing role to play in marketing. Digital transformation is no longer limited to CIOs.
  • Has a high retention rate. So the conversion rate is also quite high.
  • By 2020, 50% of Global 2000 will depend largely on their business on their ability to create digitally enhanced products, services and experiences.

That brings us to the end of this article about careers in digital marketing. If you have any questions regarding this topic, please leave a comment below and we will get back to you.

If you wish to take a complete digital marketing certification course, Techhub Solutions offers a specially designed PG Marketing program with a specialization in digital marketing that will help you gain experience in various aspects of digital media such as keyword planning. Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.


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